Shorten links and do something good! When you’re active in social media it’s quite likely you share links. Probably a lot. Therefore it’s also not uncommon to use bit.ly to shorten links, track usage, clicks, etc.
Bit.ly now came up with something cool. Hope.ly. When you share links using hope.ly it will actually add a ribbon to your target website which will try to raise awareness for the american red cross.