In 2014 Thailand has, once more, seen its fair share of internet debacles and social media disasters. This however clearly showed how important being online is for Thais and therefore deserves a state of the internet 2014 post. So let’s check on Thailand’s most important online outlets of 2014.
Thailand’s Websites of 2014
When comparing “Thailand only” (websites from Thailand) sites via truehits and alexa traffic / rankings the following websites maintain the top spots.
It’s not really surprising to see pantip, the biggest forum in the country, on top. Neither is sanook a surprise entry – especially ever since teaming up with Tencent (WeChat) sanook is one of THE players in the Thai online market.
As always kapook is right behind sanook (even though with significantly less visitors) which shows that online Thailand is ruled by kids or teenagers who, obviously, care most about entertainment. This doesn’t really change for a while since mThai as well as manager.co.th are similar, simply with an older target audience in mind. The focus still is on breaking news and gossip.
On 6th place we finally find a newspaper (khaosod) just to be followed up by another kids/teen website with dek-d. Then we have another news outlet with thairat and another news/entertainment channel with the posttoday before rounding up or top 10 with the first sports site on the list: siamsport.
What’s obvious besides the fact that entertainment / gossip / procrastination sites lead the pack is, still, that most of those sites look and feel terrible upon visiting them. It’s a miracle that not more people suffer from epileptic seizures while surfing the Thai web. More on this on my upcoming post on Usability in Thailand though.
Websites in Thailand 2014
The top is, obviously, not a surprise at all. Of course Google.co.th is the clear number one here. Facebook on second place is also not very surprising taking into consideration that Bangkok is the city with the most facebook users worldwide. Google.com then on three simply shows that lots of people here (not only expats) are rather using google’s international service then the Thailand tailored one. Maybe in order to obtain news? Youtube on four then shows how popular this channel, that had been blocked for quite a while, has become by now (youtube even has its own offices here now). Just like in other countries there are several thai youtube stars who make their living from it. In fifth place we then see the winner from our first category, pantip.com, right before yahoo (wow, they are still around?) and another google product, blogspot. The last three places then are occupied by sanook.com, wikipedia.org (not surprised as a teacher, that’s where all the homework comes from) and kapook.com.
Thailand’s Facebook Sites of 2014
When talking about social media one obviously has to talk about Facebook. As mentioned earlier Bangkok is the city with the most facebook users worldwide which shows how important it is in every day life here.
- Samsung Thailand
- Kute Club
In first place it’s local tea company Ichitan which has been in that spot for a while now. On second place we see with Coca Cola the only brand in the Top 5 that doesn’t focus solely on Thailand. Places three and four then go to Samsung and Pepsi with their respective Thai outlets. On five its then again a Thai only website, Kute Club, whose target audience is girls looking for make-up and styling tips.
Thailand’s Youtube Channels of 2014
As mentioned earlier youtube is getting bigger and bigger here so lets have a quick look on the biggest channels in Thailand.
- GMM Grammy Official
This is now very easy to explain. Places 1,2,3 and 5 are record labels and place 4 is a very famous Thai K-Pop band. Asia = crazy about music. There you go 😉
That’s part one of the state of the internet in Thailand. If you liked it and want to see more feel free to share this post and follow me on facebook or google+ – updates with IG and further social media services is coming soon.